NWO Golf Links February 2017

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64th PGA
Merchandise
ShowWasHeld in
Orlando
Over 40,000 golf industry
professionals gathered at the
Orange County Convention
Center in Orlando, Florida
January 24-27 to network
and view the largest display
of golf-related products
and equipment from every
imaginable manufacturer.
Vendors exhibited their wares
of golf apparel, trophies and
awards, bags, balls, carts, food,
gifts, equipment, services,
technology, training aids and
travel. Golf destinations such
as, Scotland, Ireland, China
and the Dominican Republic
showcased their country’s best
golf assets to entice golfers to
visit and lose a few golf balls.
In addition, 1,000 editorial
media professionals represent-
ing 25 countries sent reports
to their various outlets. Major
print media concerns, USA
Today, The Wall Street Journal,
Bloomberg BusinessWeek,
the New York Times, Fox
News, the Chicago Daily
Herald, NBC Sports, and
Sports Illustrated, all covered
the PGA Merchandise Show.
The Golf Channel aired nearly
15 hours of live coverage
and 35 hours of live radio
programming was broadcast
by SiriusXM PGA TOUR Radio
Network from the convention
floor. Daily live video reports,
blogs and photo galleries
are still available at PGA.
com, and
national golf media outlets
such as Global Golf Post, Golf
Digest, Golf Magazine and
Golfweek.
Our production team from
NWO Golf Links, Back 9
Report Radio Show and Back
9 Report TV were on site all
week to tape interviews and
collect information on the next
big thing that every golfer may
be dreaming of or will need for
the upcoming season.
The show began with the
“World’s Largest Outdoor
Demonstration Day” on
Tuesday at Orange County
National Golf Center. Demo
Day is open exclusively to
PGA Professionals, invited
retailers and media. Nearly
100 exhibitors with 200 hitting
bays, plus practice greens
were available to attendees
on the 42-acre Orange
County National Golf Center
driving range. Show attendees
could see, feel, touch, as well
as, talk to the designers and
technical representatives from
each company.
NWO Golf Links