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are out of date or missing, it
allows the consumer fewer
choices and less chance of
getting a perfect fit.
There is no simple solution
to this problem. Some ideas
include, calling in advance
with specific questions about
the head and shaft options
available, checking the
components available before
you begin your trial, as well
as, visiting multiple stores to
try different components.
Selling What’s in Stock
Golfers are slowly learning
that a set of clubs built to their
specific length and lie does
not need to cost more than
a stock set, plus free options
may include the correct, shaft
and grips.
Sales of in-stock merchandise
are often more profitable than
custom orders and clerks are
incentivized to sell in-stock
merchandise.
Most golfers want to walk out
with their shiny new clubs in
hand. Sales people know
that you are eager to buy
and will steer you toward an
in-stock club rather than the
correct one that might need
to be ordered.
If you are going into a store
to buy clubs, arrive with the
mindset that you will order
them, rather than walk out
with them that day. Accept
that you will need to be
patient to get the best fit and
be skeptical of any fitting that
results with an in-stock club
that meets all specifications.
Hopefully this helps and
you are now armed with the
knowledge to combat the
fitting problems of big box
golf retail superstore.
NWO Golf Links