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If you took a lap around the floor
of the 2016 PGA Merchandise
Show in Orlando last month,
you wouldn’t know there was a
downturn in the golf business.
Over 40,000 golf professionals
attended the largest sports
convention in the world asking
questions, trying out the newest
equipment and viewing the
latest fashion trends from the
many vendors that distributed
their wares at the show.
In addition, over 1,000 media
representatives from 23 countries
wrote, blogged, and tweeted
about the show to golf fans back
home. The Golf Channel even
broadcasted live from a mobile
studio on the showfloor each day.
Gary Williams, Damon Hack,
Charlie Rymer, Matt Ginella and
the crew brought the show into
every golfer’s living room.
If you have a product to sell and
want it distributed throughout
the golf world, it is mandatory
that you make an appearance
at the PGA Merchandise Show,
where every retailer can, “see it,
feel it and touch it.”
The first PGA Merchandise show
was held in 1954 and was simply
a small gathering of golf vendors
prior to the start of the “Grapefruit
Tour,” which today is known as
the “Florida Swing.” By 1963 it
progressed to a circus tent set up
in a parking lot, but has blossomed
to become a huge mixture of
education, training, sales and
networking that brings the golf
world together each January.
The PGA of America, 100 years
old this year, is the governing
body for the 28,000 golf
professionals that bring the game
to the average golfer at every
country club, resort and muny
track in the land.
ThePGAMerchandiseShowbrings
golf industry leaders together every
year to promote and help grow the
game. The large attendance and
active participation of vendors at
this year’s show is an indication
that the health of Golf world-wide
is rebounding and looking for an
even brighter future.
2016 PGA Merchandise Show
Proves Golf is ON the Rebound
NWO Golf Links