NWO Golf Links March 2017

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some interesting points
beginning with the natural
matchup between the social
and competitive aspects of
golf and business.
Authors, Connie Charles and
Dave Bisbee, do a masterful
job of explaining the why
and how any business can
achieve a positive return on
investment by using the game
of golf and the experience of
golf to further relationships
with customers, vendors and
employees.
Golf has always been
recognized as a tool for
business. It was played by
top executives, as well as,
those aspiring to make it to
the top of the business world.
It has always been viewed as
an integral part of business
relationship building.
However, times do change.
Activist investor scrutiny of
corporations followed by the
economic downturn of the
past ten years gave “ business
golf” a negative connotation.
“Elitist” being one of the more
common descriptions, which
forced corporate leaders
to curtail using golf as an
opportunity to advance the
interests of their companies.
Golf was a line-item that
could be ditched to offset
increasing expenses and to
appease those characterizing
golf as something only rich
white-guys did. The concept
of return on investment (ROI)
took a back seat to being
politically correct or at least
seeming to be sensitive to
public opinion as represented
by commentators and
corporate critics.
Charles andBisbee recognized
the decline of golf as a tool
in the corporate arena often
makes relationship building
Back On Course-A Return on Investment
By ED TRAVIS
Book Review
NWO Golf Links