more difficult and puts up
barriers to communication
between companies, their
customers and prospects. In
addition, golf can certainly
use increased corporate
participation at several levels
including charitable giving
and additional revenue for
golf courses.
Having known Bisbee and
Charles for some time, they
are serious business people.
They are knowledgeable
in what it takes to advance
a company’s interests and
receive a commensurate
return on invest.
“Back On Course” stresses
ROI for both corporations and
individuals.
Charles is CEO of Strategic
Solutions International in
Newark, Del. and an expert
in corporate team building.
Bisbee is the general manager
and director of golf at Seven
Canyons Golf Club in Sedona,
Ariz. and a well-respected
instructor.
One of the most intriguing
ideas in “Back On Course” is
that of the five hour meeting
or interview, i.e., taking a
prospective customer or
employee to play golf which,
with a bit of the 19th hole,
neatly takes up half a day.
From personal experience, I
know of no way to learn about
the true character of someone
more quickly than playing
a round of golf. Insights into
personality, character and
attitude are evident and easily
observable.
The converse is also true. The
other participants also get
to know you, which helps
builds the basis of a mutually
beneficial relationship.
If you are in a corporate
decision-making position or
simply want to improve your
interpersonal skills to further
your career using golf, read
this book.
You may even want to buy
more copies for colleagues.
It is available onAmazon, Back On Course: Drive Business Performance Through Golf. ® frenchlick.com• 888-936-9360
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